Consumer Insight, Market Research, Qualitative research InsightFarm uses these four dynamic in-person research methods to cut through the fog and clear the path to inspiration. 28 Jan 2020 Dynamic In-Person Research: Flexible Group Structures Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why”… Kelley Styring
Ideation Want to find a great idea? Power up your next ideation with InsightFarm. Credit: iStock.com/ipopba 17 May 2019 3 Ways to Power Up Ideation The most certain path to developing a great idea is to start by creating an abundance of good… Kelley Styring
Consumer Insight, Insights/Market Research Department Management 26 Jun 2018 Jay Leno, Innovation Champion, Part 2: Consumer Engagement A few weeks ago, I shared evidence that Jay Leno is an innovation hero. His enthusiasm for the future is based on the astounding progress in the auto industry that… Kelley Styring
Insights 12 Jun 2018 Jay Leno, Innovation Champion – Who Knew? It's pretty well known that Jay Leno is a funny guy. It's nearly as well known that he has amassed a vast collection of classic cars. BUT, did you know… Kelley Styring
Insights/Market Research Department Management, Uncategorized 01 May 2018 Three Ways to Get More Insight through Collaboration Nothing Grows in a Silo Collaboration is a key tool to amplify the insight from each project or research program. Here are three ways you can put collaboration to work… Kelley Styring
Behavior-based qualitative research, Consumer Insight 12 Apr 2018 Beyond Measure: Dynamic Insight for Uncertain Times What's next? That's the question on everyone's lips, isn't it? With the pace of change growing ever more rapid, uncertainty is everywhere. What's the next great idea? What's going… Kelley Styring
Meetings 03 Apr 2018 3 Ways to Energize Your Next Meeting Have you seen this meme? Adam Padilla, Brand Strategist, hits the nail on the head with this send-up of most meetings. That's because they're too long, unfocused, and not as… Kelley Styring
Budgeting 09 Nov 2017 Only 7 Weeks Left in 2017! Let’s Make that Final Push Count! Halloween's over, and all of a sudden, your mind begins to race: It's NOVEMBER? How much do I have left in my budget? Have I achieved my goals? What were… Kelley Styring
Digital Research, Qualitative research 31 Oct 2017 Four Ways to Transform Digital Qualitative How can you turn unwieldy digital data into valuable, actionable, profitable insights? Here are four ways: 1) Create Texture to Exercises - give consumers different ways to respond including video, collage,… Kelley Styring
Insights, Market Research 08 Aug 2017 Leverage: Three Ways to Get the Most from Your Research Lever 1: Harvest what you have Most companies are sitting on a mountain of information; it’s just not INSIGHT…yet! Revisiting what’s been done and creating new consumer imperatives is a… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Speaking Engagement Don't miss Kelley Styring's Keynote Address at 11:15 a.m. on June 20 at OmniShopper17 in Minneapolis. 19 May 2017 OmniShopper 17 Interviews Keynote Speaker Kelley Styring I was recently interviewed for The Market Research Blog about my keynote… Kelley Styring
Budgeting, Market Research 14 Oct 2016 Here’s a scary thought: Only 10 weeks left in 2016! Ah, October. The air gets crisp, the leaves begin to turn crimson and gold, jack o’lanterns are smiling everywhere, but then a chill runs up your spine as you realize… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
Behavioral Science and Market Research, User Experience Carroll Gantz made his revolutionary DustBuster louder because consumers thought it should sound more powerful. Credit: idsa.org 13 May 2016 Cleaning Up with User Experience Before the iPhone, there was the DustBuster. Stop laughing. It's true. And it's a great lesson about the value of… Kelley Styring
Market Research 16 Mar 2016 How to Win with Mobile Research I know, it shouldn't be news, but it bears repeating: all research is mobile. Basically, half of the people you contact (be it by a call or an email or… Kelley Styring
Consumer Insight, Market Research, Speaking Engagement 28 Jan 2016 Meet Me in Brooklyn at The Quirk’s Event 2016! Are you headed to the SOLD OUT Quirk's Event? Make sure you attend my presentation on February 23rd. I'll be sharing ways you can create strong connections with your consumers.… Kelley Styring
Insights/Market Research Department Management Credit: iStock/xochialco 15 Jan 2016 Harness the Winds of Change: 3 Reasons to Embrace Restructuring Mergers, acquisitions, reorganizations and restructurings are all part of the corporate insights professional’s life. Unfortunately, they bring uncertainty, insecurity and… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research 03 Dec 2015 Cooking up irresistible insights Thanksgiving dinner got me thinking about how market researchers can cook up more irresistible insights and have a greater impact on their business. Often times, a market research report is… Kelley Styring
Behavioral Science and Market Research Would you stick your hand inside this box? 19 Nov 2015 “I’m not sticking my hand in there.” (She did) Would you stick your hand into a dark box, unable to see what awaits you inside? Even if you’re told… Kelley Styring
