Consumer Insight, Market Research, Qualitative research InsightFarm uses these four dynamic in-person research methods to cut through the fog and clear the path to inspiration. 28 Jan 2020 Dynamic In-Person Research: Flexible Group Structures Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why”… Kelley Styring
Consumer Insight, Insights/Market Research Department Management 26 Jun 2018 Jay Leno, Innovation Champion, Part 2: Consumer Engagement A few weeks ago, I shared evidence that Jay Leno is an innovation hero. His enthusiasm for the future is based on the astounding progress in the auto industry that… Kelley Styring
Insights/Market Research Department Management, Uncategorized 01 May 2018 Three Ways to Get More Insight through Collaboration Nothing Grows in a Silo Collaboration is a key tool to amplify the insight from each project or research program. Here are three ways you can put collaboration to work… Kelley Styring
Budgeting 09 Nov 2017 Only 7 Weeks Left in 2017! Let’s Make that Final Push Count! Halloween's over, and all of a sudden, your mind begins to race: It's NOVEMBER? How much do I have left in my budget? Have I achieved my goals? What were… Kelley Styring
Insights, Market Research 08 Aug 2017 Leverage: Three Ways to Get the Most from Your Research Lever 1: Harvest what you have Most companies are sitting on a mountain of information; it’s just not INSIGHT…yet! Revisiting what’s been done and creating new consumer imperatives is a… Kelley Styring
Budgeting, Market Research 14 Oct 2016 Here’s a scary thought: Only 10 weeks left in 2016! Ah, October. The air gets crisp, the leaves begin to turn crimson and gold, jack o’lanterns are smiling everywhere, but then a chill runs up your spine as you realize… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
Insights/Market Research Department Management Credit: iStock/xochialco 15 Jan 2016 Harness the Winds of Change: 3 Reasons to Embrace Restructuring Mergers, acquisitions, reorganizations and restructurings are all part of the corporate insights professional’s life. Unfortunately, they bring uncertainty, insecurity and… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research 03 Dec 2015 Cooking up irresistible insights Thanksgiving dinner got me thinking about how market researchers can cook up more irresistible insights and have a greater impact on their business. Often times, a market research report is… Kelley Styring
Behavioral Science and Market Research Would you stick your hand inside this box? 19 Nov 2015 “I’m not sticking my hand in there.” (She did) Would you stick your hand into a dark box, unable to see what awaits you inside? Even if you’re told… Kelley Styring
Insights, Market Research, THE Market Research Event 05 Nov 2015 Thoughts from THE Market Research Event 2015 I just returned from IIR's 2015 THE Market Research Event in Orlando. As always, I came away with my head filled with inspiration and percolating with new ideas. There are… Kelley Styring
In Your Car: Road Trip Through the American Automobile, Market Research Credit: Photospin.com/DesignPics 15 Oct 2015 Sex in the Car: Correlation or Causation? A few years ago, I did a study of what people carry in their automobiles and why. I also asked… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
