Consumer Insight, Market Research, Qualitative research InsightFarm uses these four dynamic in-person research methods to cut through the fog and clear the path to inspiration. 28 Jan 2020 Dynamic In-Person Research: Flexible Group Structures Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why”… Kelley Styring
Ideation Want to find a great idea? Power up your next ideation with InsightFarm. Credit: iStock.com/ipopba 17 May 2019 3 Ways to Power Up Ideation The most certain path to developing a great idea is to start by creating an abundance of good… Kelley Styring
Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
