Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 28 May 2015 The Value of Being There: Observing with Impact Note: This is the second in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
