Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Behavioral Science and Market Research Would you stick your hand inside this box? 19 Nov 2015 “I’m not sticking my hand in there.” (She did) Would you stick your hand into a dark box, unable to see what awaits you inside? Even if you’re told… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 25 Jun 2015 The Value of Being There: Rapid Iteration Note: This is the last in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 04 Jun 2015 The Value of Being There: Co-Creation Workshops Note: This is the third in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Qualitative research 21 May 2015 The Value of Being There: Maximizing Impact with Behavior-based Qualitative Research Does anyone actually think that sticking 12 people in a conference room with a one-way mirror, promising them pizza and asking them a series of canned questions is really going… Kelley Styring
