Uncategorized 11 Mar 2020 Uncertain Times: 3 Ways to Keep Research Momentum Don't let Coronavirus disrupt your research plans. So much news. So many disruptions. How do we wrap our minds around this uncertainty? How can we keep research momentum and continue… Kelley Styring
Insights/Market Research Department Management, Uncategorized 01 May 2018 Three Ways to Get More Insight through Collaboration Nothing Grows in a Silo Collaboration is a key tool to amplify the insight from each project or research program. Here are three ways you can put collaboration to work… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
