Consumer Insight, Market Research, Qualitative research InsightFarm uses these four dynamic in-person research methods to cut through the fog and clear the path to inspiration. 28 Jan 2020 Dynamic In-Person Research: Flexible Group Structures Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why”… Kelley Styring
Consumer Insight, Insights/Market Research Department Management 26 Jun 2018 Jay Leno, Innovation Champion, Part 2: Consumer Engagement A few weeks ago, I shared evidence that Jay Leno is an innovation hero. His enthusiasm for the future is based on the astounding progress in the auto industry that… Kelley Styring
Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Behavior-based qualitative research, Consumer Insight 12 Apr 2018 Beyond Measure: Dynamic Insight for Uncertain Times What's next? That's the question on everyone's lips, isn't it? With the pace of change growing ever more rapid, uncertainty is everywhere. What's the next great idea? What's going… Kelley Styring
Consumer Insight, In Your Purse: Archaeology of the American Handbag, Second Edition, Speaking Engagement Learn more about Kelley Styring's Keynote at OmniShopper17 in two articles featured in The Insighter. 01 Jun 2017 Dude, That’s a Purse Recently, I was asked to provide a sneak peek at my Keynote for OmniShopper17 by The Insighter blog. Here's the… Kelley Styring
Consumer Insight, Market Research, Speaking Engagement 28 Jan 2016 Meet Me in Brooklyn at The Quirk’s Event 2016! Are you headed to the SOLD OUT Quirk's Event? Make sure you attend my presentation on February 23rd. I'll be sharing ways you can create strong connections with your consumers.… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
