Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Behavior-based qualitative research, Consumer Insight 12 Apr 2018 Beyond Measure: Dynamic Insight for Uncertain Times What's next? That's the question on everyone's lips, isn't it? With the pace of change growing ever more rapid, uncertainty is everywhere. What's the next great idea? What's going… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 25 Jun 2015 The Value of Being There: Rapid Iteration Note: This is the last in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 04 Jun 2015 The Value of Being There: Co-Creation Workshops Note: This is the third in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 28 May 2015 The Value of Being There: Observing with Impact Note: This is the second in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Qualitative research 21 May 2015 The Value of Being There: Maximizing Impact with Behavior-based Qualitative Research Does anyone actually think that sticking 12 people in a conference room with a one-way mirror, promising them pizza and asking them a series of canned questions is really going… Kelley Styring
