Insights, Market Research, THE Market Research Event 05 Nov 2015 Thoughts from THE Market Research Event 2015 I just returned from IIR's 2015 THE Market Research Event in Orlando. As always, I came away with my head filled with inspiration and percolating with new ideas. There are… Kelley Styring
Speaking Engagement 22 Oct 2015 Meet me in Ft. Lauderdale in February! Join me at the IIR Media Insights & Engagement Conference being held Feb. 1-3 in Fort Lauderdale, Florida. I'll be one of the keynote speakers. Just think - it will… Kelley Styring
In Your Car: Road Trip Through the American Automobile, Market Research Credit: Photospin.com/DesignPics 15 Oct 2015 Sex in the Car: Correlation or Causation? A few years ago, I did a study of what people carry in their automobiles and why. I also asked… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 25 Jun 2015 The Value of Being There: Rapid Iteration Note: This is the last in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Qualitative research 21 May 2015 The Value of Being There: Maximizing Impact with Behavior-based Qualitative Research Does anyone actually think that sticking 12 people in a conference room with a one-way mirror, promising them pizza and asking them a series of canned questions is really going… Kelley Styring
