In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research 03 Dec 2015 Cooking up irresistible insights Thanksgiving dinner got me thinking about how market researchers can cook up more irresistible insights and have a greater impact on their business. Often times, a market research report is… Kelley Styring
