Consumer Insight, Insights/Market Research Department Management 26 Jun 2018 Jay Leno, Innovation Champion, Part 2: Consumer Engagement A few weeks ago, I shared evidence that Jay Leno is an innovation hero. His enthusiasm for the future is based on the astounding progress in the auto industry that… Kelley Styring
Behavior-based qualitative research, Consumer Insight 12 Apr 2018 Beyond Measure: Dynamic Insight for Uncertain Times What's next? That's the question on everyone's lips, isn't it? With the pace of change growing ever more rapid, uncertainty is everywhere. What's the next great idea? What's going… Kelley Styring
Digital Research, Qualitative research 31 Oct 2017 Four Ways to Transform Digital Qualitative How can you turn unwieldy digital data into valuable, actionable, profitable insights? Here are four ways: 1) Create Texture to Exercises - give consumers different ways to respond including video, collage,… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
Market Research 16 Mar 2016 How to Win with Mobile Research I know, it shouldn't be news, but it bears repeating: all research is mobile. Basically, half of the people you contact (be it by a call or an email or… Kelley Styring
Consumer Insight, Market Research, Speaking Engagement 28 Jan 2016 Meet Me in Brooklyn at The Quirk’s Event 2016! Are you headed to the SOLD OUT Quirk's Event? Make sure you attend my presentation on February 23rd. I'll be sharing ways you can create strong connections with your consumers.… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
Speaking Engagement 22 Oct 2015 Meet me in Ft. Lauderdale in February! Join me at the IIR Media Insights & Engagement Conference being held Feb. 1-3 in Fort Lauderdale, Florida. I'll be one of the keynote speakers. Just think - it will… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 04 Jun 2015 The Value of Being There: Co-Creation Workshops Note: This is the third in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
