Consumer Insight, Market Research, Qualitative research InsightFarm uses these four dynamic in-person research methods to cut through the fog and clear the path to inspiration. 28 Jan 2020 Dynamic In-Person Research: Flexible Group Structures Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why”… Kelley Styring
Insights, Market Research 08 Aug 2017 Leverage: Three Ways to Get the Most from Your Research Lever 1: Harvest what you have Most companies are sitting on a mountain of information; it’s just not INSIGHT…yet! Revisiting what’s been done and creating new consumer imperatives is a… Kelley Styring
Market Research, Market Research Technology 25 May 2017 Three Technology Assists that Enhance Consumer Learning When it comes to the self-driving car, most people I know fall into one of two camps: those who cannot wait to legally text while being chauffeured around, and those… Kelley Styring
Market Research, Media Coverage Where is market research headed in 2017? Credit: iStock.com/BrianAJackson 15 Dec 2016 Predicted Market Research Trends for 2017 What market research trends should you expect to see in 2017? I'm thrilled to be among the market research professionals,… Kelley Styring
Budgeting, Market Research 14 Oct 2016 Here’s a scary thought: Only 10 weeks left in 2016! Ah, October. The air gets crisp, the leaves begin to turn crimson and gold, jack o’lanterns are smiling everywhere, but then a chill runs up your spine as you realize… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research, Uncategorized A woman's handbag is the Swiss Army knife of womanhood and a fertile ground for product innovation, according to Kelley Styring. 06 Jul 2016 Want to Find Out What’s in a Woman’s Purse? We tracked the purse to its natural habitat - the shopping mall - and asked women if we could look… Kelley Styring
Market Research 16 Mar 2016 How to Win with Mobile Research I know, it shouldn't be news, but it bears repeating: all research is mobile. Basically, half of the people you contact (be it by a call or an email or… Kelley Styring
Consumer Insight, Market Research, Speaking Engagement 28 Jan 2016 Meet Me in Brooklyn at The Quirk’s Event 2016! Are you headed to the SOLD OUT Quirk's Event? Make sure you attend my presentation on February 23rd. I'll be sharing ways you can create strong connections with your consumers.… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research 03 Dec 2015 Cooking up irresistible insights Thanksgiving dinner got me thinking about how market researchers can cook up more irresistible insights and have a greater impact on their business. Often times, a market research report is… Kelley Styring
Insights, Market Research, THE Market Research Event 05 Nov 2015 Thoughts from THE Market Research Event 2015 I just returned from IIR's 2015 THE Market Research Event in Orlando. As always, I came away with my head filled with inspiration and percolating with new ideas. There are… Kelley Styring
In Your Car: Road Trip Through the American Automobile, Market Research Credit: Photospin.com/DesignPics 15 Oct 2015 Sex in the Car: Correlation or Causation? A few years ago, I did a study of what people carry in their automobiles and why. I also asked… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
