Insights 12 Jun 2018 Jay Leno, Innovation Champion – Who Knew? It's pretty well known that Jay Leno is a funny guy. It's nearly as well known that he has amassed a vast collection of classic cars. BUT, did you know… Kelley Styring
Insights, Market Research 08 Aug 2017 Leverage: Three Ways to Get the Most from Your Research Lever 1: Harvest what you have Most companies are sitting on a mountain of information; it’s just not INSIGHT…yet! Revisiting what’s been done and creating new consumer imperatives is a… Kelley Styring
Insights, Market Research, THE Market Research Event 05 Nov 2015 Thoughts from THE Market Research Event 2015 I just returned from IIR's 2015 THE Market Research Event in Orlando. As always, I came away with my head filled with inspiration and percolating with new ideas. There are… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 25 Jun 2015 The Value of Being There: Rapid Iteration Note: This is the last in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 04 Jun 2015 The Value of Being There: Co-Creation Workshops Note: This is the third in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 28 May 2015 The Value of Being There: Observing with Impact Note: This is the second in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Insights 16 Jun 2014 Running in Place “Which records will get shattered?” writes Nate Silver, sports analyst, in the New York Times. Good question. His argument is based on sports, of course, and he argues that sports… Kelley Styring
Insights 16 Jun 2014 I’ll Have Big Data on Rye with a Schmeer of Survey Big Data. Big Data. Big Data. It’s becoming a catch phrase. A lot of people are talking about it without even knowing what it is – including me! We’re wringing… Kelley Styring
Insights 16 Jun 2014 If Innovation and ROI had a Baby Joshua Kantar, a researcher with Caesar’s Entertainment in Las Vegas has been quoted as saying, “Thereis a tension between Innovation and ROI that stifles creativity.” When I first heard this… Kelley Styring
