Consumer Strategy
Insightfarm Inc. is a Consumer Strategy and Market Research Consultancy Dedicated to Driving Business Growth through Consumer Insight. Focus of the company is helping other companies to grow by knowing their consumer better and inspiring new ideas/new ways of doing business. Creativity and business mastery are key differentiating factors from competition in consumer insights/focus group moderation. Personality: Intelligent, Insightful, Creative, Experienced Serious about business but curious and fun-loving about life.
What I Do & What You Get:
• Quickly Identify Business Issues.
• Construct Consumer Learning Plans.
• Tap a vast network of specialists.
• Analyze and Synthesize Multiple
Sources of Information — Digging for Insight!
• Recommend Specific Strategies and
Action Steps.
My Credentials
Consumer Insights and Market Research Experience:
5 years at Procter & Gamble
Global Insights Manager on Pampers, introducing Premium Line (new price strategy).
U.S. Insights Manager on Bar Soap, introducing body washes to the U.S. market (new
category).
Acquisition of Baby Fresh wipes brand.
6 years at Frito-Lay
Insights Manager on WOW! Olestra-based snack chips (controversial product).
Senior Group Manager of Insights for Frito-Lay’s $8 Billion Portfolio of snacks.
Director of Marketplace Insights Group.
Director of Consumer Strategy and Insights.
6 years in Private Practice
Principal, InsightFarm Inc.
Keynote Speaker, Author, Facilitator, Room Shaker
Winemaker, Styring Vineyards
Prior to becoming a researcher:
Industrial Design (product aesthetics and human factors
eng) Black&Decker kitchen appliances.
NASA’s Johnson Space Center.
SC Commissioner of Health
T-Shirt Designer and Shop Owner
Art Exhibit Manager with Grant from the Smithsonian
Institution.
Education:
Bachelor of Science, Industrial Design,
University of the Arts, Philadelphia
MBA, University of South Carolina
Past Clients include Leaders in
CPG
Automotive
Apparel
Footwear
Pet Care
Baby Care
Food & Beverage
Restaurant
Insurance
Consumer Electronics
Medical
Media
Paper
Communications
Fitness