Don’t let Coronavirus disrupt your research plans.
So much news. So many disruptions. How do we wrap our minds around this uncertainty? How can we keep research momentum and continue delivering timely insight to grow our businesses?
Here are three ways online qualitative can help you keep momentum and reach your goals:
- Design research that meets your learning objectives and leverage our suite of technology options such as: online video interviews, online video small group discussions, bulletin boards, and selfie ethnographies in-home and in-store.
- Invest in a moderator with expertise leading online research to get the most from this experience. Consider moderation approach/style, stimuli, digital quick polls, sorting, and other exercises to push learning to the next level.
- Build in team integration. It can be tough to keep your team’s attention during online interviews and groups. InsightFarm can help you build active listening tools, bingo cards, and other “generative” work templates that really engage and keep teams focused.
Shifting quickly to these methods will help you keep learning momentum going so that when this virus has passed, you have insights in hand to compete and win in the marketplace.
Contact me today to learn more!
And don’t forget to get outside. Breathe. Wash your hands often. And take care of yourself. Together, we can keep momentum during these uncertain times.
