What’s next? That’s the question on everyone’s lips, isn’t it? With the pace of change growing ever more rapid, uncertainty is everywhere. What’s the next great idea? What’s going to sell this product? What’s my competitor coming up with now?
Survey Magazine, April 2018. Cover art by Geoff Marko.
At InsightFarm, we’ve developed several ways to get to what’s next quickly, while still understanding the critical why behind consumer behavior that can make or break a brand. By employing dynamic research methods, we’re able to help our clients use insight to not just respond to the uncertainty in today’s world, but also lead with more certain understanding.
These methods include Real-Time Insight, the Test-Learn-Loop and the Dynamically Deep Funnel.
Read the complete article in Survey Magazine.
4 Steps to Real-Time Insight
InsightFarm helps brands learn more dynamically by activating real-time insight.
- Quick, surgical, online qualitative sessions
- Combine with iterative ideation between (client site or remote)
- Overnight screen to measure quantitatively
- Generate tangible outcomes for immediate deployment
3 Steps to Test-Learn-Loop
InsightFarm has found a more productive way to A/B test with the test-learn-loop.
- Create a basic strategic framework: target market, mind-set, behaviors, etc.
- Build A/B options based on this framework and simulate before launch
- Launch and reflect results against the framework, strengthen and adjust as you go
4 Steps in the Dynamically Deep Funnel
InsightFarm developed this multi-phase, in-depth workshop to go dynamically deep.
- Video auditions for creative novices (creative consumers lacking experience with the product)
- In-person interviews about the category and analogues to the category
- Vivid experiences with the client team; setting the stage for co-creation
- Co-creating ideas: novices + client team + creative support from InsightFarm
Read the complete article in Survey Magazine.
Want to find out what’s next for your brand with dynamic research? Contact Kelley.
