Consumer Insight
to Grow Your Business

consumer-marketing

Know Your Consumer to Cultivate Success

Insightfarm Inc. is a Consumer Strategy and Market Research Consultancy. We help companies grow by knowing their consumer better and inspiring new ideas/new ways of doing business. Our creativity and business mastery offer you un-matched excellence when it comes to cultivating successful business growth.

Consumer Strategy

We can take your existing learning to the next level. Strategic Synthesis with Consumer Action Plans are a specialty at InsightFarm. We also identify learning opportunities and gaps to fill with new insight.

Custom Market Research

Whether it’s exploratory qualitative, measuring consumer appeal quantitatively, or modeling volume, we offer a full range of custom market research services. Our network of more than 300 vendor partners can make any learning program idea a reality.

Syndicated Studies

InsightFarm has launched numerous syndicated studies including custom views for clients, two of which have been published as books. Contact us for an update on our newest project. You’ll want to be a part of it!

Moderation & Facilitation

InsightFarm moderates qualitative research, executive interviews, and facilitates ideation workshops and strategic meetings. We also offer training in the areas of Insight to Action; Concepts that Work; and Practical Persuasion.

Executive Support

InsightFarm can help you build a Strategic Insights Function for your company. From hosting vision/mission and work planning workshops with your team — to creating a new graphic identity and report format — to building performance objectives, let us help you make the most of your team.

 

 

 

blog-insights

Insights from the Blog

Uncertain Times: 3 Ways to Keep Research Momentum

Sticky PostOn March 11, 2020

Don't let Coronavirus disrupt your research plans. So much news. So many disruptions. How do we wrap our minds around this uncertainty? How can

Read More

Dynamic In-Person Research: Flexible Group Structures

Sticky PostOn January 28, 2020

Focus groups are so yesterday. Yet it is clear that embracing the human element behind the numbers and striving for “why” has never been more important.

Read More

3 Ways to Power Up Ideation

Sticky PostOn May 17, 2019

    The most certain path to developing a great idea is to start by creating an abundance of good ideas. Here are 3

Read More

Read More on Our Blog

our-philosophy-is

" I’m a savvy business person who practices the craft of consumer research. "

Kelley Styring – Insight Farm

credentials

Our Credentials

Television Interviews

Good Morning Texas – In Your Purse
AM Northwest – In Your Car
The One Handed WorldCar Talk with Adam Carolla

Syndicated Study Videos

In Your Purse: Archaeology of the American Handbag
In Your Car: Road Trip through the American Automobile
The One Handed World

Experience Behind the Insights

5 years at Procter & Gamble

Global Insights Manager on Pampers, introducing Premium Line (new price strategy). U.S. Insights Manager on Bar Soap, introducing body washes to the U.S. market (new category). Acquisition of Baby Fresh wipes brand.

6 years at Frito-Lay

Insights Manager on WOW! Olestra-based snack chips (controversial product).
Senior Group Manager of Insights for Frito-Lay’s $8 Billion Portfolio of snacks.
Director of Marketplace Insights Group.
Director of Consumer Strategy and Insights.

10 years in Private Practice

Principal, InsightFarm Inc.

Consumer Strategist and Market Researcher
For leaders in Consumer Packaged Goods, Automotive, Apparel, Footwear, Pet Care, Baby Care, Food & Beverage, Restaurant, Insurance, Consumer Electronics, Medical, Media, Paper, Communications and Fitness Industries.

Featured in USA Today, Good Morning America, Fox News, BrandWeek, Advertising Age, Reuters, Fortune Magazine, PBS, CBS, Adam Carolla’s CarCast, and ABC Radio.

Keynote Speaker, Author, Workshop Facilitator, Room Shaker, Idea Generator, Winemaker at Styring Vineyards

Education

MBA, University of South Carolina 1992
BS Industrial Design, University of the Arts Philadelphia, 1984

some-fun-facts

Some Fun Facts

Each completed project makes us wiser and better prepared to find more insight. We know how to help you get insights, so you have a wide ‘platform to fish from’ to generate new, innovative ideas and support a point of view.

9999

+ Questions Asked

75

+ Clients Worked With

500

+ Studies Completed

2

 Books Published

work

Case Studies

Most of the work we do is locked under non-disclosure agreements. So we've created some of our own case studies to give insight into our process and results.

Shoe Manufacturer

Case Study

Pet Care Company

Case Study

Baby Care Company

Case Study

Surgical Equipment Company

Case Study

New Line of Beverages

Case Study

Family Communications

Case Study

Food Manufacturer

Case Study

Paper Company

Case Study

Beverage Company

Case Study

A New Line of Cups & Lids

Case Study

published

Published

 

In Your Purse Archaeology

In Your Purse: Archaeology of the American Handbag chronicles the first-ever ‘dig’ into the physical and psychological depths of the only physical object that connects the home, where needs are created, and the store, where purchases are made that fill those needs – a woman’s purse.  It is at once a financial center, a medicine cabinet, a pharmacy, a cosmetic counter, a communications hub, a safe deposit box, and a stash for keepsakes of irreplaceable sentimental value.

Available at Amazon.com >

In Your Car

Wearing latex gloves, Kelley Styring picks through the interior of a Chevrolet Malibu like a CSI technician searching for clues… Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside purses and questioned gum chewers via Twitter, all in the name of science.

Available at Amazon.com >

 

workshops

Workshops

Insight to Action

A one-day, highly interactive workshop that helps business teams cultivate Consumer Insight and challenge their thinking about the consumer to stimulate Business Growth. Includes sections on Insight that Motivates, Insight with Impact, and Insight & the Power of Imagination. The focus is identifying insight and provoking action within your organization.

Innovation Ideation

Custom workshops are developed based on the principle of Focused Divergence. InsightFarm helps teams identify business opportunity platforms and then generate hundreds of potential ideas. A process to select the strongest ideas and create concepts is also offered.

Practical Persuasion

This is a one-day, highly customized workshop based on fundamentals of Organizational Behavior. Learn the bases of power for your team within the broader organization. Learn how to leverage this with productive communication approaches and effective techniques for positive influence. Learn to avoid toxic politics and guide teams to solution-building. Also offered as a team “intervention” if needed.

Concepts that Work

A one-day, highly interactive workshop where teams learn how to write Consumer Concepts – the written form of an idea that can be tested and qualified for market. InsightFarm has written thousands of concepts for some of the largest corporations. Now we bring that skill to your teams. They will learn: How to differentiate a “good concept” from a “great concept,” the four types of concepts that can be written, the four-part structure of a concept and how to build congruence and logic, and how to romance language to enhance consumer appeal. Includes actual concept writing and critique experiences with “real time” coaching.

Innovative Vendor Summit

InsightFarm collects standardized information on capabilities from hundreds of market research vendors. Client companies engage InsightFarm to collect these capabilities from vendor-related sales calls throughout the year and then select 6 to present at a summit meeting, once or twice each year. This program frees capacity for your team by shifting the burden to return calls/emails to InsightFarm and builds a custom conference just for you – meeting with vendors providing relevant and impactful information in a single day session.

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Press

Want to find out more? Check out a few of the media stories featuring our work…

About Kelley & Insight Farm

“Beyond Measure: Dynamic Insight for Uncertain Times,” Survey Magazine, April 2018 Read Article

“A Focus on the Personal Dimension” part of “Predicted Market Research Trends for 2017,” by Sarah Schmidt, Market Research Online, December 15, 2016 Read Article

“Moving Beyond Technology to Connect with Consumers,” Quirk’s Marketing Research Review, January 2016 Read Article

“The Value of Being There,” by Kelley Styring, Quirk’s Marketing Research Review, December 2014 Read Article

“Getting your point across,” by Robert Bain, Research, March 22, 2010
Read Article

“60 Second Soapbox – Kelley Styring,” by Robert Bain, Research, February 2009
Read Article

“A Bakery on the Rise,” by Patricia B. Gray, FORTUNE Small Business, March 24, 2008
Read Article

“The Consumer-Centric Marketer as Guru of Exponential Growth: Kelley Styring,” by David Stanton, KNOW™, Spring/Summer 2006
Read Article

 

Awards

Next Gen Market Research Disruptive Innovation Awards 2015
Read Article

Next Gen Market Research Disruptive Innovation Awards 2011
Read Article

Next Gen Market Research Disruptive Innovation Awards 2010
Read Article

 

In Your Purse

“Can you go without a purse? Or does your world rest on a shoulder strap?” by Angela Hill, San Jose Mercury News, January 14, 2015 Read Article

Anita Renfroe Breaks Down What Your Purse Says About You,” Good Morning America, ABC News, March 10, 2008
Read Article

“What’s in your Handbag?” by Robert Bain, Research, September 28, 2007
Read Article

“Steal This Bag…and Look Inside: A Hundred Women Show Marketers What Floats Their Totes – and What Doesn’t,” by Jack Neff, Advertising Age, May 7, 2007
Read Article

“Caught in Her Clutch,” by Becky Ebenkamp, Brandweek, May 7, 2007
Read Article

“Marketers could clean up by clearing up women’s purses,” by Jessica Bylander, Medill Reports, May 3, 2007
Read Article

“The Power of the Purse,” by Matthew Boyle, FORTUNE, April 26, 2007
Read Article

One-Handed World

“Extreme Learning for Everyday Design: Lessons from the One-Handed World,” by Kelley Styring, INNOVATION Quarterly of the Industrial Design Society of America, Summer 2012, pp. 48-52
Read Article

“Study of arm amputees identifies why packages need to be easier to open – for everyone,” by Lisa McTigue Pierce, Packaging Design, February 27, 2012
Read Article

“One-Handed World’ research reveals keys to user friendly packaging,” by Bob Sperber, Packaging World, December 3, 2012
Read Article

 

In Your Car

“Texting-While-Driving? How About Coffee-Brewing, Baking!” by Alan Farnham, Good Morning America, ABC News, April 2, 2012
Read Article

“Alabama-made Honda Pilot steers author to examine car culture,” by Dawn Kent Azok, The Birmingham News, December 18, 2010
Read Article

“Cup holders all full but not with drinks: Consultant says autos need to be redesigned to fit users’ lives,” by Robert J. Hawkins, The San Diego Union-Tribune, November 30, 2010
Read Article

“Searching for insight – under the passenger seat,” by Robert Bain, Research, September 24, 2008
Read Article

“Tell me, what is this really yucky thing under your car’s seat?” by Bob Hill, The Oregonian, July 12, 2008
Read Article

“Is there junk in your trunk right now?” by Chris Woodyard, USA Today, July 2, 2008
Read Article

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Our Clients

We work with clients in a wide array of industries: Consumer Packaged Goods, Automotive, Apparel, Footwear, Pet Care, Baby Care, Food & Beverage, Restaurant, Insurance, Consumer Electronics, Medical, Media, Paper, Communications and Fitness Industries

• 

  Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside women’s purses and questioned gum chewers via Twitter, all in the name of science. Her passion: to learn new information about consumers, uncover exciting product opportunities and inspire innovation.

  Chris Woodyard, USA Today
• 

  With In Your Car, Kelley Styring delivers an object lesson in how to make research fun and make it work at the same time: push yourself to use the simple questions to get past the obvious answers and learn some really big things.

  Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group
• 

  Kelley Styring reminds us once again that the best research and road trips both offer adventure, excitement and danger around every curve.

  Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.
• 

  Quite simply, Kelley Styring is one of the smartest people in the research industry, with a solid understanding of client MR needs, challenges, opportunities, goals, etc. and a brilliant way of helping her clients achieve what needs to get done.

  Bob Lederer RFL Communications Editor & Producer

 

• 

  Kelley Styring has brought intrigue, mystery and even comedy to marketing research…and put a spotlight on a million and one opportunities for successful product innovation.

  LinkedIn Testimonial
• 

  Kelley Styring has produced a unique look into the lives of people and their cars that is entertaining while informing and providing key insights.

  LinkedIn Testimonial
 
• 

  Thanks so much for all of your amazing support. We are sitting very well positioned thanks to your incredible expertise and partnership.

  LinkedIn Testimonial
• 

  Kelley provided strategic analysis and insightful recommendations guiding our work to reposition our brand. I would recommend Kelley to anyone looking for expertise in identifying new consumer insights and turning them into powerful brand propositions. Kelley was a pleasure to work with.

  LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei
• 

  If you need a Strategic partner for your consumer insights team, Kelley is a great choice. She is creative in her approach to research to get to the insight and understand the key needs of consumers. The quality of her work is outstanding and she always goes above and beyond to get you the results you need and expect. Highly recommend Kelley for your Market Research.

  LinkedIn Testimonial
• 

  I’ve known and worked with Kelley as both a client and through professional associations. She’s always a delight to partner with – her out of the box thinking uncovers unanticipated insights and learning.

  LinkedIn Testimonial

• 

  Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside women’s purses and questioned gum chewers via Twitter, all in the name of science. Her passion: to learn new information about consumers, uncover exciting product opportunities and inspire innovation.

  Chris Woodyard, USA Today
• 

  With In Your Car, Kelley Styring delivers an object lesson in how to make research fun and make it work at the same time: push yourself to use the simple questions to get past the obvious answers and learn some really big things.

  Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group
• 

  Kelley Styring reminds us once again that the best research and road trips both offer adventure, excitement and danger around every curve.

  Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.
• 

  Quite simply, Kelley Styring is one of the smartest people in the research industry, with a solid understanding of client MR needs, challenges, opportunities, goals, etc. and a brilliant way of helping her clients achieve what needs to get done.

  Bob Lederer RFL Communications Editor & Producer

 

• 

  Kelley Styring has brought intrigue, mystery and even comedy to marketing research…and put a spotlight on a million and one opportunities for successful product innovation.

  LinkedIn Testimonial
• 

  Kelley Styring has produced a unique look into the lives of people and their cars that is entertaining while informing and providing key insights.

  LinkedIn Testimonial
 
• 

  Thanks so much for all of your amazing support. We are sitting very well positioned thanks to your incredible expertise and partnership.

  LinkedIn Testimonial
• 

  Kelley provided strategic analysis and insightful recommendations guiding our work to reposition our brand. I would recommend Kelley to anyone looking for expertise in identifying new consumer insights and turning them into powerful brand propositions. Kelley was a pleasure to work with.

  LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei
• 

  If you need a Strategic partner for your consumer insights team, Kelley is a great choice. She is creative in her approach to research to get to the insight and understand the key needs of consumers. The quality of her work is outstanding and she always goes above and beyond to get you the results you need and expect. Highly recommend Kelley for your Market Research.

  LinkedIn Testimonial
• 

  I’ve known and worked with Kelley as both a client and through professional associations. She’s always a delight to partner with – her out of the box thinking uncovers unanticipated insights and learning.

  LinkedIn Testimonial