Behavior-based qualitative research, Behavioral Science and Market Research, Consumer Insight 22 May 2018 How to Spot Your Next Innovation When observing your consumers, it's important to see what they do not say. Often, when a product isn't quite right, or doesn't do precisely what they want, consumers will "hack"… Kelley Styring
Behavioral Science and Market Research, User Experience Carroll Gantz made his revolutionary DustBuster louder because consumers thought it should sound more powerful. Credit: idsa.org 13 May 2016 Cleaning Up with User Experience Before the iPhone, there was the DustBuster. Stop laughing. It's true. And it's a great lesson about the value of… Kelley Styring
Behavioral Science and Market Research Would you stick your hand inside this box? 19 Nov 2015 “I’m not sticking my hand in there.” (She did) Would you stick your hand into a dark box, unable to see what awaits you inside? Even if you’re told… Kelley Styring
