Consumer Insight, Market Research, Speaking Engagement 28 Jan 2016 Meet Me in Brooklyn at The Quirk’s Event 2016! Are you headed to the SOLD OUT Quirk's Event? Make sure you attend my presentation on February 23rd. I'll be sharing ways you can create strong connections with your consumers.… Kelley Styring
Insights/Market Research Department Management Credit: iStock/xochialco 15 Jan 2016 Harness the Winds of Change: 3 Reasons to Embrace Restructuring Mergers, acquisitions, reorganizations and restructurings are all part of the corporate insights professional’s life. Unfortunately, they bring uncertainty, insecurity and… Kelley Styring
Career Management, Consumer Insight, Market Research, Strategic Planning 17 Dec 2015 Be a Big Rock Star in 2016 As we race to the end of the year, it’s time to turn off the phone, the IM, and the email, lock the door and focus your attention on how… Kelley Styring
In Your Purse: Archaeology of the American Handbag, Market Research 03 Dec 2015 Cooking up irresistible insights Thanksgiving dinner got me thinking about how market researchers can cook up more irresistible insights and have a greater impact on their business. Often times, a market research report is… Kelley Styring
Behavioral Science and Market Research Would you stick your hand inside this box? 19 Nov 2015 “I’m not sticking my hand in there.” (She did) Would you stick your hand into a dark box, unable to see what awaits you inside? Even if you’re told… Kelley Styring
Insights, Market Research, THE Market Research Event 05 Nov 2015 Thoughts from THE Market Research Event 2015 I just returned from IIR's 2015 THE Market Research Event in Orlando. As always, I came away with my head filled with inspiration and percolating with new ideas. There are… Kelley Styring
Speaking Engagement 22 Oct 2015 Meet me in Ft. Lauderdale in February! Join me at the IIR Media Insights & Engagement Conference being held Feb. 1-3 in Fort Lauderdale, Florida. I'll be one of the keynote speakers. Just think - it will… Kelley Styring
In Your Car: Road Trip Through the American Automobile, Market Research Credit: Photospin.com/DesignPics 15 Oct 2015 Sex in the Car: Correlation or Causation? A few years ago, I did a study of what people carry in their automobiles and why. I also asked… Kelley Styring
Customer Service Credit: PhotoSpin.com/Andres Rodriguez 01 Oct 2015 Would you drive all night for a customer? I recently found out the answer to that very question. I’ve been a very frequent flyer for years, and this… Kelley Styring
Budgeting, Consumer Insight, Market Research 17 Sep 2015 It’s the end of 3rd Quarter, do you know where your budget is? It's that time of year: the air gets a little cooler, the leaves take on hues of red and gold, and suddenly you realize - there's only three months left… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 25 Jun 2015 The Value of Being There: Rapid Iteration Note: This is the last in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 18 Jun 2015 The Value of Being There: Expandable Base Qualitative Note: This is the fifth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research, Uncategorized 11 Jun 2015 The Value of Being There: Consumer Usability Labs Note: This is the fourth in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 04 Jun 2015 The Value of Being There: Co-Creation Workshops Note: This is the third in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Insights, Qualitative research 28 May 2015 The Value of Being There: Observing with Impact Note: This is the second in a series of six posts. They originally appeared as one article in the December 2014 issue of Quirk’s Marketing Research Review under the title:… Kelley Styring
Behavior-based qualitative research, Qualitative research 21 May 2015 The Value of Being There: Maximizing Impact with Behavior-based Qualitative Research Does anyone actually think that sticking 12 people in a conference room with a one-way mirror, promising them pizza and asking them a series of canned questions is really going… Kelley Styring
Insights 16 Jun 2014 Running in Place “Which records will get shattered?” writes Nate Silver, sports analyst, in the New York Times. Good question. His argument is based on sports, of course, and he argues that sports… Kelley Styring
Insights 16 Jun 2014 I’ll Have Big Data on Rye with a Schmeer of Survey Big Data. Big Data. Big Data. It’s becoming a catch phrase. A lot of people are talking about it without even knowing what it is – including me! We’re wringing… Kelley Styring
Insights 16 Jun 2014 If Innovation and ROI had a Baby Joshua Kantar, a researcher with Caesar’s Entertainment in Las Vegas has been quoted as saying, “Thereis a tension between Innovation and ROI that stifles creativity.” When I first heard this… Kelley Styring
