How can you turn unwieldy digital data into valuable, actionable, profitable insights? Here are four ways:
1) Create Texture to Exercises – give consumers different ways to respond including video, collage, and text to triangulate issues and get to truth.
2) Leverage Behaviors and Environments – give consumers Digital Missions to perform – home tours, worksite visits, shopping trips, show your product in-use.
3) StoryCraft™ : Find Patterns in the Results and Link to MacroTrends – convergent validity occurs when several types of responses point in a single direction. Identifying clues in Digital Qualitative responses that reflect published literature or other sources of insight helps make findings stronger.
4) Drive to Action – conceptualizing how the future could be different is what makes insight matter. InsightFarm provides ideas for action that go beyond the data and transform businesses.
Let’s talk soon about how I can help your company grow with insight.
