Consumer Insight
to Grow Your Business

Start Growing Now

Know Your Consumer to Cultivate Success

Insightfarm Inc. is a Consumer Strategy and Market Research Consultancy. We help companies grow by knowing their consumer better and inspiring new ideas/new ways of doing business. Our creativity and business mastery offer you un-matched excellence when it comes to cultivating successful business growth.

Consumer Strategy

We can take your existing learning to the next level. Strategic Synthesis with Consumer Action Plans are a specialty at InsightFarm. We also identify learning opportunities and gaps to fill with new insight.

Custom Market Research

Whether it’s exploratory qualitative, measuring consumer appeal quantitatively, or modeling volume, we offer a full range of custom market research services. Our network of more than 300 vendor partners can make any learning program idea a reality.

Syndicated Studies

InsightFarm has launched numerous syndicated studies including custom views for clients, two of which have been published as books. Contact us for an update on our newest project. You’ll want to be a part of it!

Moderation & Facilitation

InsightFarm moderates qualitative research, executive interviews, and facilitates ideation workshops and strategic meetings. We also offer training in the areas of Insight to Action; Concepts that Work; and Practical Persuasion.

Executive Support

InsightFarm can help you build a Strategic Insights Function for your company. From hosting vision/mission and work planning workshops with your team — to creating a new graphic identity and report format — to building performance objectives, let us help you make the most of your team.

 

 

 

I’m a savvy business person who practices the craft of consumer research.

Kelley Styring – Insight Farm

Credentials

"I’m a savvy business person who practices the craft of consumer research." Kelley Styring

Experience Behind the Insights

5 years at Procter & Gamble

Global Insights Manager on Pampers, introducing Premium Line (new price strategy). U.S. Insights Manager on Bar Soap, introducing body washes to the U.S. market (new category). Acquisition of Baby Fresh wipes brand.

6 years at Frito-Lay

Insights Manager on WOW! Olestra-based snack chips (controversial product).
Senior Group Manager of Insights for Frito-Lay’s $8 Billion Portfolio of snacks.
Director of Marketplace Insights Group.
Director of Consumer Strategy and Insights.

10 years in Private Practice

Principal, InsightFarm Inc.

Consumer Strategist and Market Researcher
For leaders in Consumer Packaged Goods, Automotive, Apparel, Footwear, Pet Care, Baby Care, Food & Beverage, Restaurant, Insurance, Consumer Electronics, Medical, Media, Paper, Communications and Fitness Industries.

Featured in USA Today, Good Morning America, Fox News, BrandWeek, Advertising Age, Reuters, Fortune Magazine, PBS, CBS, Adam Carolla’s CarCast, and ABC Radio.

Keynote Speaker, Author, Workshop Facilitator, Room Shaker, Idea Generator, Winemaker at Styring Vineyards

Education

MBA, University of South Carolina 1992
BS Industrial Design, University of the Arts Philadelphia, 1984

Some Fun Facts

Each completed project makes us wiser and better prepared to find more insight. We know how to help you get insights, so you have a wide ‘platform to fish from’ to generate new, innovative ideas and support a point of view.

9999

+ Questions Asked

75

+ Clients Worked With

500

+ Studies Completed

2

 Books Published

Case Studies

Most of the work we do is locked under non-disclosure agreements. So we've created some of our own case studies to give insight into our process and results.

Shoe Manufacturer

Shoe Manufacturer

A shoe manufacturer is interested in development consumer-driven innovation and marketing plans. InsightFarm conducted Global Segmentation and Equity Research resulting in clear targets, improved communication and opportunity space for innovation based on market structure and competitor positioning/performance versus their own brand.

Pet Care Company

Pet Care Company

A pet care company planned a screen of more than 100 concepts. Written by many individuals within the company, there was little consistency in structure or quality across concepts. InsightFarm rewrote and edited all concepts to provide consistency with the four-part concept structure and logical congruence. InsightFarm also created flavors and flavor language to enhance appeal.

Baby Care Company

Baby Care Company

A baby care products company needed input on early prototype products. InsightFarm created observational usability research which resulted in Design Parameters for product refinement and launch.

Surgical Equipment Company

Surgical Equipment Company

A surgical equipment manufacturer is interested in improving the impact of its Market Research function organizationally. InsightFarm combined Executive Interviews, evaluation of research processes/output and staff worksessions to craft a ‘marketing plan’ for the research function.

New Line of Beverages

New Line of Beverages

A beverage manufacturer is interested in evaluating the potential of a new line of beverages. InsightFarm developed an initial consumer framework for innovation, vetted M&A target brands, and measured the potential of newly developed versus acquired products and brands. InsightFarm also tested all products during finalization phases and developed a marketplace learning plan to measure success after introduction.

Family Communications

Family Communications

A consumer electronics company is interested in “leap frogging” the competition with consumer-driven innovation in the “family communications space.” InsightFarm led online workshops with consumer to identify innovation platforms, then conducted an ideation with the client R&D team leading to ten solid consumer concepts. InsightFarm then finalized these concepts with consumer-ready descriptions/illustrations for CEO presentation.

Food Manufacturer

Food Manufacturer

A major food manufacturer is interested in developing a new line of products outside its area of expertise. They have abundant data on consumer preferences and trends, but have not applied it to this new innovation area. InsightFarm mined existing data, identified near-term opportunities, outlined gaps in learning and recommended research to fill those gaps. InsightFarm was then commissioned to fulfill research requirements on an ongoing basis. The client has successfully introduced the new line into the Natural Grocery aisle.

Paper Company

Paper Company

A paper company needed multicultural insights to inform updated communications regarding consumer product lines. InsightFarm moderated qualitative in English among Hispanic and African American consumers and then integrated a Spanish-speaking moderator partner with whom we have collaborated many times. This holistic approach helped bring Spanish language and cultural nuances into strategic decision-making. A highly collaborative and inclusive result affected key decisions for this brand.

Beverage Company

Beverage Company

A beverage company seeks to add discipline to its strategic planning process. InsightFarm interviewed key stakeholders and developed an approach; then facilitated a workshop to complete plans for four business divisions within 8 weeks. InsightFarm also integrated syndicating learnings previously not used by the client. Results were met with enthusiasm by senior leadership.

A New Line of Cups & Lids

A New Line of Cups & Lids

A paper manufacturer is developing a new line of cups and lids for coffee shops. InsightFarm evaluated the product lines by moderating and reporting qualitative research among coffee shop customers and owners and identified new opportunities for selling system innovation. Client has successfully introduced optimized product line and selling system.

Workshops

Insight to Action

A one-day, highly interactive workshop that helps business teams cultivate Consumer Insight and challenge their thinking about the consumer to stimulate Business Growth. Includes sections on Insight that Motivates, Insight with Impact, and Insight & the Power of Imagination. The focus is identifying insight and provoking action within your organization.

Innovation Ideation

Custom workshops are developed based on the principle of Focused Divergence. InsightFarm helps teams identify business opportunity platforms and then generate hundreds of potential ideas. A process to select the strongest ideas and create concepts is also offered.

Practical Persuasion

This is a one-day, highly customized workshop based on fundamentals of Organizational Behavior. Learn the bases of power for your team within the broader organization. Learn how to leverage this with productive communication approaches and effective techniques for positive influence. Learn to avoid toxic politics and guide teams to solution-building. Also offered as a team “intervention” if needed.

Concepts that Work

A one-day, highly interactive workshop where teams learn how to write Consumer Concepts – the written form of an idea that can be tested and qualified for market. InsightFarm has written thousands of concepts for some of the largest corporations. Now we bring that skill to your teams. They will learn: How to differentiate a “good concept” from a “great concept,” the four types of concepts that can be written, the four-part structure of a concept and how to build congruence and logic, and how to romance language to enhance consumer appeal. Includes actual concept writing and critique experiences with “real time” coaching.

Innovative Vendor Summit

InsightFarm collects standardized information on capabilities from hundreds of market research vendors. Client companies engage InsightFarm to collect these capabilities from vendor-related sales calls throughout the year and then select 6 to present at a summit meeting, once or twice each year. This program frees capacity for your team by shifting the burden to return calls/emails to InsightFarm and builds a custom conference just for you – meeting with vendors providing relevant and impactful information in a single day session.

Published

InYourPurse 
InYourCar

In Your Purse Archaeology

In Your Purse: Archaeology of the American Handbag chronicles the first-ever ‘dig’ into the physical and psychological depths of the only physical object that connects the home, where needs are created, and the store, where purchases are made that fill those needs – a woman’s purse.  It is at once a financial center, a medicine cabinet, a pharmacy, a cosmetic counter, a communications hub, a safe deposit box, and a stash for keepsakes of irreplaceable sentimental value.

Available at Amazon.com >

In Your Car

Wearing latex gloves, Kelley Styring picks through the interior of a Chevrolet Malibu like a CSI technician searching for clues… Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside purses and questioned gum chewers via Twitter, all in the name of science.

Available at Amazon.com >

 

Our Clients

We work with clients in a wide array of industries: Consumer Packaged Goods, Automotive, Apparel, Footwear, Pet Care, Baby Care, Food & Beverage, Restaurant, Insurance, Consumer Electronics, Medical, Media, Paper, Communications and Fitness Industries

  • Chris Woodyard, USA Today

    Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside women’s purses and questioned gum chewers via Twitter, all in the name of science. Her passion: to learn new information about consumers, uncover exciting product opportunities and inspire innovation.

    Chris Woodyard, USA Today
  • Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group

    With In Your Car, Kelley Styring delivers an object lesson in how to make research fun and make it work at the same time: push yourself to use the simple questions to get past the obvious answers and learn some really big things.

    Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group
  • Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.

    Kelley Styring reminds us once again that the best research and road trips both offer adventure, excitement and danger around every curve.

    Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.
  • Bob Lederer RFL Communications Editor & Producer

    Quite simply, Kelley Styring is one of the smartest people in the research industry, with a solid understanding of client MR needs, challenges, opportunities, goals, etc. and a brilliant way of helping her clients achieve what needs to get done.

    Bob Lederer RFL Communications Editor & Producer
  •  

  • LinkedIn Testimonial

    Kelley Styring has brought intrigue, mystery and even comedy to marketing research…and put a spotlight on a million and one opportunities for successful product innovation.

    LinkedIn Testimonial
  • LinkedIn Testimonial

    Kelley Styring has produced a unique look into the lives of people and their cars that is entertaining while informing and providing key insights.

    LinkedIn Testimonial
  •  
  • LinkedIn Testimonial

    Thanks so much for all of your amazing support. We are sitting very well positioned thanks to your incredible expertise and partnership.

    LinkedIn Testimonial
  • LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei

    Kelley provided strategic analysis and insightful recommendations guiding our work to reposition our brand. I would recommend Kelley to anyone looking for expertise in identifying new consumer insights and turning them into powerful brand propositions. Kelley was a pleasure to work with.

    LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei
  • LinkedIn Testimonial

    If you need a Strategic partner for your consumer insights team, Kelley is a great choice. She is creative in her approach to research to get to the insight and understand the key needs of consumers. The quality of her work is outstanding and she always goes above and beyond to get you the results you need and expect. Highly recommend Kelley for your Market Research.

    LinkedIn Testimonial
  • LinkedIn Testimonial

    I’ve known and worked with Kelley as both a client and through professional associations. She’s always a delight to partner with – her out of the box thinking uncovers unanticipated insights and learning.

    LinkedIn Testimonial
  • Chris Woodyard, USA Today

    Consumer strategist, savvy researcher and fearless innovator Kelley Styring has stalked shoppers in grocery stores, watched people shower, peeked inside women’s purses and questioned gum chewers via Twitter, all in the name of science. Her passion: to learn new information about consumers, uncover exciting product opportunities and inspire innovation.

    Chris Woodyard, USA Today
  • Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group

    With In Your Car, Kelley Styring delivers an object lesson in how to make research fun and make it work at the same time: push yourself to use the simple questions to get past the obvious answers and learn some really big things.

    Joel Benenson, lead pollster to President Obama, president and co-founder of Benenson Strategy Group
  • Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.

    Kelley Styring reminds us once again that the best research and road trips both offer adventure, excitement and danger around every curve.

    Marti Barletta, author of Marketing to Women and PrimeTime Women, and CEO of The TrendSight Group.
  • Bob Lederer RFL Communications Editor & Producer

    Quite simply, Kelley Styring is one of the smartest people in the research industry, with a solid understanding of client MR needs, challenges, opportunities, goals, etc. and a brilliant way of helping her clients achieve what needs to get done.

    Bob Lederer RFL Communications Editor & Producer
  •  

  • LinkedIn Testimonial

    Kelley Styring has brought intrigue, mystery and even comedy to marketing research…and put a spotlight on a million and one opportunities for successful product innovation.

    LinkedIn Testimonial
  • LinkedIn Testimonial

    Kelley Styring has produced a unique look into the lives of people and their cars that is entertaining while informing and providing key insights.

    LinkedIn Testimonial
  •  
  • LinkedIn Testimonial

    Thanks so much for all of your amazing support. We are sitting very well positioned thanks to your incredible expertise and partnership.

    LinkedIn Testimonial
  • LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei

    Kelley provided strategic analysis and insightful recommendations guiding our work to reposition our brand. I would recommend Kelley to anyone looking for expertise in identifying new consumer insights and turning them into powerful brand propositions. Kelley was a pleasure to work with.

    LinkedIn Testimonial Chief Brand Officer at P.F. Chang's China Bistro/Pei Wei
  • LinkedIn Testimonial

    If you need a Strategic partner for your consumer insights team, Kelley is a great choice. She is creative in her approach to research to get to the insight and understand the key needs of consumers. The quality of her work is outstanding and she always goes above and beyond to get you the results you need and expect. Highly recommend Kelley for your Market Research.

    LinkedIn Testimonial
  • LinkedIn Testimonial

    I’ve known and worked with Kelley as both a client and through professional associations. She’s always a delight to partner with – her out of the box thinking uncovers unanticipated insights and learning.

    LinkedIn Testimonial

Let us help you get the insight you need to grow.

Get in touch with us!